There is a familiar, tired story being told about craft beer right now: breweries are closing, consumer interest is declining, and the industry's best days are behind it. Like most simple narratives, this story is not entirely wrong, but it is woefully incomplete. The challenges facing craft beer are real, especially in notoriously high-operating-cost markets like San Francisco. The economics of distributing beer at scale have become increasingly difficult. Consolidation among wholesalers, shi...

Last week, we introduced Suds Francisco, a new festival celebrating funk, fermentation, and San Francisco flavor, coming to TJPA's Salesforce Park on Sunday, August 23. When we began building Suds Francisco, we didn't set out to assemble the biggest collection of breweries and producers we could find. Our goal was to bring together a lineup that celebrates the excellence and diversity of the Bay Area's world-class fermented food and drink culture. Everyone we've invited has earned their place....

In February, we partnered with Barebottle Brewing and the TJPA to bring hundreds of beer lovers together high above the streets of San Francisco in Salesforce Park for a SF Beer Week Fest 2026. This summer, we're going bigger. On Sunday, August 23rd, the Bay Area Brewers Guild will once again partner with Barebottle Brewing and Salesforce Park for: Suds Francisco 2026: A Funk & Fermentation Festival As part of Salesforce Park's anniversary celebration, Rooftop Rhythms Weekend, Suds Francisc...

If you've spent time in the Bay Area, you've probably noticed a recurring theme: whenever a community needs support, local breweries are often among the first organizations to step forward. Whether supporting wildfire relief efforts, local nonprofits, schools, youth sports teams, or social causes, independent breweries consistently find ways to give back—even as larger companies and other industries hold back. In just the past year, Bay Area Brewers Guild members have raised funds to support i...

Every four years, something unusual happens. Millions of people across the planet who normally consume entertainment alone suddenly seek out other human beings. They wake up early, rearrange their schedules, and make plans with friends they haven't seen in months. They leave their couches to gather in public squares, pubs, bars, and increasingly, breweries—watching the world's game alongside friends and strangers alike. For a few weeks, those strangers become teammates, neighbors become rival...

Last week, we explored how some of the most interesting beers in the Bay Area right now are adjunct lagers. After decades spent chasing the biggest and the boldest, many of our breweries are becoming fascinated with restrained, crisp lager styles that craft brewers once decried as "fizzy yellow beer." One of the beers we highlighted was Fort Point's Ganada, a Korean-style lager brewed in collaboration with San Ho Won and designed specifically to complement the restaurant's cuisine. More than ju...

The first few decades of American craft brewing specialized in intensity, novelty, and extremity. Meanwhile, the simple adjunct lagers that once formed the backbone of American brewing culture remained associated with industrial scale, commodity ingredients, and cultural blandness. But something fascinating has begun happening across the Bay Area. Some of the region’s most thoughtful breweries are diving deep into light lagers, brewed with adjuncts like rice and corn. They are doing this not a...

Last Saturday, Trumer Berkeley held its “Last Call” farewell event, and hundreds of Bay Area Beer People turned out. For a long time, Trumer occupied a very particular place in Bay Area drinking culture: the dependable local pilsner you could order almost anywhere. For many drinkers, it was an early off-ramp from multinational industrial lager without requiring full beer-geek initiation. For others, it was simply the “just give me a beer” beer that still carried local credibility. Trumer Pils ...

Twenty years ago, the Brewers Association launched American Craft Beer Week as a national celebration of small and independent breweries. What began in 2006 as a coordinated effort to spotlight a growing but still fragile manufacturing sector has endured through massive changes in both the beer industry and American culture. At the time, craft beer was growing rapidly, but it still occupied a relatively marginal position in American life. There were fewer than 1,500 breweries in the U. S. in 20...

Malt is beer’s main ingredient. In a typical recipe, it outweighs hops by a ratio of 50:1 to 100:1. Still, even the most savvy beer consumers tend to be far more fluent in hop varieties and processes than those of malt. This is understandable considering that IPA remains at the forefront for most small breweries across the United States. That said, just as we have seen the rise of craft lagers, there are early signs that interest in malt and the malting process is beginning to build. One of th...

Last week, much of the brewing industry gathered in Philadelphia, PA, for the Craft Brewers Conference, where the 2026 World Beer Cup medals were awarded. Alongside the Great American Beer Festival (GABF), which takes place annually in October, the World Beer Cup (WBC) is one of the two most prestigious and competitive global benchmarks of beer excellence. In the days surrounding World Beer Cup 2026: * The 9th Annual Best of Craft Beer Awards took place in Sun River, Oregon * The Brewers Cup...

A couple of quick items before we get to the main event of this week’s newsletter: Foxtale Fermentation Project Heads Back to Television Our friends at Foxtale Fermentation Project are apparently becoming fixtures on culinary television. Following last week’s national appearance on Diners, Drive-Ins and Dives, Foxtale will be featured on this week’s episode of Check, Please! Bay Area, KQED’s stalwart diner-driven review of local independent restaurants. The episode airs Thursday at 7:30 PM o...

Last week, we discussed how many small breweries are evolving into hospitality-driven destinations where exceptional food, culture, and community come together around great beer. Apparently, we are not the only ones taking notice. Over the past few weeks, two Bay Area Brewers Guild member breweries received visits from some truly legendary figures, highlighting the growing cultural relevance of small breweries across the region. Foxtale Fermentation Project Welcomes the Mayor of Flavortown ...

Last week, we explored applied descriptive sensory, the practice of translating what you perceive into clear, specific language. That skill doesn’t just help you talk about beer more clearly. It’s also the first step toward unlocking one of beer’s greatest strengths: its unmatched versatility at the table. Simply put, beer is often the best beverage for the modern American diet. Today’s cuisine is bold. It’s spicy, rich, acidic, smoky, umami-driven, and often layered with multiple flavors and ...

Brewers don’t just taste beer for pleasure. They taste it with purpose. At the brewery level, sensory analysis—the scientific process of putting beer in front of trained tasters—is one of the most important quality-control tools we have. It helps ensure that every beer leaving the brewery is consistent, true to brand, and free of flaws. Sometimes, we’re tasting for typicity. Does this batch taste like previous batches of the same beer? Does it accurately represent the intended style? Other ti...

Two weeks ago, we shared a survey through this newsletter and our Guild social media accounts. We were very pleased with the response: about 100 of you took the time to provide feedback, and most of your answers were thoughtful and detailed. Overall, your feedback was overwhelmingly positive.  • 84% of you rated your experience as good or excellent • Two-thirds of you discovered new breweries during Beer Week • 85% of you said Beer Week made you feel more connected to Bay Area beer culture Th...

If you frequent the Bay Area’s leading brewery taprooms and beer bars, you have likely noticed an unusual faucet with a long horizontal handle that pulls toward the bartender. These are side-pull faucets, most famously made by the Czech manufacturer LUKR. They are a defining feature of beer culture in the Czech Republic, the most beer-obsessed nation on earth, where people drink nearly twice as much beer per capita as any other country. They may look like a novelty. In reality, they unlock on...

Hello Beer Friends, As 2026 SF Beer Week comes to a close, we want to begin with two simple words: Thank you. Because of your curiosity, your enthusiasm, your willingness to explore new neighborhoods, new breweries, new small businesses, and, of course, new beers, this year’s Beer Week was truly special. Our community showed up in a big way, supporting 358 events at 182 locations across the Bay Area. We saw packed taprooms, intimate educational events, and a slew of activities that used our ...

Let’s start with the most important people to thank: you. Thank you to every single person who has chosen to spend part of their week celebrating Bay Area beer, community, and culture with us. Events like the amazing festival we enjoyed this past Saturday only exist because people like you show up, stay curious, and continue to support small, independent breweries. We are deeply grateful. I also want to recognize our incredible brewery community. The Bay Area Brewers Guild represents 71 membe...

One of the great joys of Beer Week is watching beer from small, independent breweries show up in places you’d never expect. For one incredible week each year, we expand our orbit and get reminded that great beer belongs everywhere. A Michelin-starred dining room. A one-of-a-kind neighborhood pinball museum. And now, San Francisco’s most iconic waterfront tourist destination! The most powerful part of bringing local beer into new spaces is that it cuts both ways. During Beer Week, Beer People f...

Beer Week 2026 begins in just 10 days, and the countdown to the best 10 days of the year is officially underway. Beer Week works because, for one concentrated stretch of time, the Bay Area’s beer community moves together. Breweries, bars, retailers, and most importantly, beer drinkers align their calendars and show up for one another. That shared momentum creates real energy, and reminds people why this scene matters in the first place. This year’s slate of Beer Week events serves as a snapsho...

Sonoma County Models a Community-Grounded, Self-Renewing Beer Economy With FeBREWary underway and Beer Week on the horizon, Sonoma County’s beer advocates are once again showing us how thriving beer communities are built: slowly, deliberately, and together. In 2020, a national database ranked beer cities based on the quality and depth of their offerings. Predictable powerhouses—San Diego, Denver, Portland, Anchorage—filled out the top tier. But the number one spot went to Santa Rosa. How did ...

Every February, as San Francisco Beer Week comes roaring back to life, it’s worth remembering how we got here. Beer Week did not begin as a marketing construct or a calendar placeholder. It started out more like a pilgrimage. Well before our app, before tap takeovers were passé, before the annual scramble to define what craft beer was this year, there was a bar at the corner of B and Main Streets in Hayward that became the epicenter of American hop obsession. The Bistro Double IPA Festival is ...

**Before we dive in, a quick reminder that our 2026 Beer Week collaboration brews begin this week, with public meet-ups following each brewday at the host breweries. You'll find details at the bottom of this email.** Roughly 18 years ago, the Bay Area beer scene experienced a paradigm shift. In late 2007 and early 2008, three beer bars opened within months of each other and went on to reshape our local beer culture. The Monk’s Kettle, The Trappist, and La Trappe weren’t the region’s first craf...

One idea we often return to at The Brew Deck is that beer styles are not fixed targets. They’re conversations — shaped by ingredients, technology, culture, and the people who show up to brew and drink them. That question was at the heart of a recent Brew Deck issue, “Should There Be an IPA for Everyone?” If you read it, you’ll remember the conclusion: IPA doesn’t resolve into a single correct form. It stretches across a spectrum of preferences, histories, and intentions, and the fun is finding ...